“I think more funding, regardless of how we were to obtain it, is good,” Brandolph said. “We did an economic development study last year which found that for every dollar that comes into Port Authority, at least twice as much money goes back out.”
Wiens said that focusing on only revenue wouldn’t account for the broader value of reducing or eliminating fares.
“Increased ridership has benefits that resonate across the region in economic dividends and health benefits and increased equity and all sorts of things,” Wiens said. “If we only look at it through a lens of how much revenue they’re taking in, it’s very short-sighted.”
https://www.publicsource.org/kansas-city-eliminated-transit-fares-heres-what-fare-free-debate-looks-like-in-allegheny-county/?
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